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Online joining is the pinnacle of gym membership acquisition

Hooray for the internet! Without it, we wouldn’t have cats and cucumbers, email and lazy shopping experiences. Gym personnel would also find themselves working a lot harder to onboard members. Luckily for them, somewhere amongst the myriad of YouTube wormholes and social media, we also have an equally brilliant web function called online joining, removing […]

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Using Direct Debit for membership and subscription payments

Let’s be honest. The one aspect people want to consider the least when signing up to a gym membership, or subscribing to their favourite magazine, is the finance implication. They want an easy ride. A way to continue their payments without any real effort on their part. Organisations want something similar. That’s where Direct Debit […]

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2017 was a record-breaking year for Direct Debit!

Another revolution around the sun, another celebration of record-breaking success for the ever-popular payment solution Direct Debit. The latest figures published by Bacs detail continued growth for Direct Debit over the course of 2017. It would seem that this champion payment method isn’t set to decline in the minds of businesses and consumers anytime soon. […]

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Does Your Membership Offering Nurture Loyalty

One of the biggest concerns for gyms and leisure centres around the world is customer loyalty. A sharp and sudden drop in membership numbers is common during specific times of the year, such as the New Year when resolutions start to fade and people slowly lose the habits they want to build. It’s a difficult […]

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Outsmart Local Competition With Direct Debit

Gym businesses are constantly battling for the attention of consumers. Their audiences are the same and the services they offer don’t deviate much. After all, all gyms offer similar services so it can be difficult trying to differentiate yourself from the rest of the industry. But as the competition becomes more fierce, it’s a good […]

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The importance of scrutinising your member’s payments

Knowing your audience is important. As attentive leisure organisations, we tend to know our member demographics but we don’t pay much attention to the finer details of our customer payments. This is essential when you think about it, what with money being the end goal of every business.    So what are we looking out […]

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Questions you should be asking your Direct Debit bureau

If Direct Debit is your chosen method for collecting membership and subscription or one-off payments then you’re already on a great path for your business and bottom line. Despite this, it can still be a time-consuming endeavour to oversee administrational duties. Sometimes you need experts in place who can handle the process for you. But […]

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Managing your Direct Debits

People like Direct Debits. They’re easy to setup and require little maintenance past the odd check-up. Despite this, they still fall under the perplexing finance umbrella which, for many, is a complex place to be. So here’s the low-down on bossing your direct debit payments.   Setting up a Direct Debit In order to get […]