Overall membership numbers are at a five-year high. Allowing fans to spread their costs more reasonably has helped that. Signing up on a cheaper monthly price point sounds better, and it’s allowed us to open up more messaging because people can sign up at any time.
The online portal is open 24/7 so we don’t have to wait to reopen our doors for people to sign up to memberships. When we shut at 5, we can send out text messages and emails encouraging people to sign up at their convenience.
The real benefit we will see is at renewal time. The Direct Debits will renew automatically each year, and we will inform our seasonal ticket holders of this, but payment amount won’t change so they will be more inclined to continue. Originally, we had to start from scratch each year and it took a while to chase individuals – now it automatically renews we won’t have to do that.