How can gyms use Direct Debit as a marketing tool?

Direct Debit is the simplest way for fitness businesses to collect money off its members, especially as payments can be varied in line with membership downgrades and membership fee changes.

Beyond this, Direct Debit provides a fantastic opportunity for leisure facilities to broaden their marketing scope. Customer acquisition and retention is heightened simply by choosing this as your method of membership collection. Here’s why:

Everybody loves discounts

In terms of processing and time spent on administration, Direct Debit is the cheapest payment method available in the UK. It adds a substantial amount of money to your company’s bank account and it’s up to you to invest this money in the most efficient way.

A large number of gyms channel this into member discounts.  Special offers and incentives for people signing up by Direct Debit will make your gym even more attractive to prospects and fend off local competition. It’s also a great opportunity to shift members away from pay-as-you-go to annual memberships.

Paperless joining

Nobody enjoys paperwork. In fact, people avoid form filling full stop. That’s why online joining portals like DFC’s FastDD are so handy. 24/7 access gives people the opportunity to sign up quickly and at their convenience through your website.

The portal can be advertised on marketing collateral and provided as a hyperlink on online promotional material such as eflyers. FastDD can even be personalised to your brand. With online joining, hassle is completely removed from the equation, which is just what busy prospects want to hear.

Direct Debits sell themselves

Direct Debit is as simple and convenient for you as it is for your customers. Late payments are a thing of the past, people can spread costs much easier (ensuring a continuous source of income for your business) and everything past setup is automatic.

One of the safest and most convenient payment methods in the UK, Direct Debit takes away the financial burden of going to the gym so members can channel all their focus onto fitness.

Not in the leisure industry? DFC works across a range of sectors, helping streamline businesses of all sizes and types.

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