DFC joins forces with Leisure Net to streamline customer management process

Isn’t it great when two already highly proficient products come together and form one colossal streamlined solution?

That’s exactly what happened when active-leisure and health & fitness solution experts Leisure Net teamed up with DFC to integrate with their sales Focus tool.


Simplifying the sales cycle

sales Focus is a customer insight tool used by fitness professionals across the country to obtain membership leads and manage prospect data.

By capturing information from submission forms and transporting this through to one central CMS, leisure facilities can gain a deeper understanding of customer journeys, demographics and marketing return on investment.

But now individuals inputting their own information for an enquiry will now be greeted with an additional feature – a new button offering them the chance to sign up there and then.

This particular control links directly to DFC’s joining portal, FastDD – an online sign-up form that allows people to sign up to gyms quickly, easily and on the go.

Combining the two helps leisure facilities shorten the sales journey considerably. Storing all the information on one central location also means that they can track and monitor member behaviour much more efficiently moving forward.

Leisure Net Director, David Monkhouse, has been delighted with the integration:

‘All collated information captured through DFC’s joining portal now goes directly into Leisure Net’s management system, greatly reducing time on admin for clients. In turn, we’re helping them improve their return on investment. It truly is a fantastic product.’

‘The integration with DFC allows customers to commit to membership from the comfort of their sofa directly from the nudge that made them want to enquire in the first place. Our system is helping centres to respond quickly, manage and report progress and generate fascinating data.’


Positive first strides

First to test the benefits of the system, which has now been in action for almost a month, is Circadian Trust, a charitable organisation providing high-quality sports and leisure facilities to its communities.

Using the platform through communications such as in-centre iPads and phone enquiries, Circadian employees are already noticing all-around increased efficiency.

Head of Customer Relations, Jenny Kear, said:

‘Previously, enquiries were getting lost and there were a number of duplications when it came to making a sale.

‘Now, there’s a clear link to sales through the prospecting system, and leads can be quantified much more easily. Concentrating all our information has been really helpful.’

Ivan Stevenson, Director at DFC, has been thrilled with the progress thus far. He said:

‘We’re all about streamlining processes and this partnership has granted us a fantastic opportunity to ease operations for our leisure clients. Delivering better solutions is a cornerstone of what we do and it’s integrations like this one that foster continuous innovation and growth.’

To find out more on how DFC’s sales Focus integration could advantage your organisation, get in touch now on 01908 422 000

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