Successful fitness operator and DFC partner, Gymophobics, is due to open its 50th franchise in Kettering in three months’ time. It’s a huge milestone for the brand, which has helped more than 200,000 women achieve their fitness goals over its 16-years in business.
Gymophobics is a ladies-only operator that prides itself on a nonintimidating environment for women of all ages, sizes and abilities. Since opening its first facility in Lichfield back in 2003, Gymophobics has gone on to be the largest chain of ladies-only weight and inch loss centres in the UK.
The new centre in Kettering marks the success of the chain and its many franchises, which has won industry awards for its success in attracting women to the gym.
Joining forces with DFC
Gymophobics has worked hand-in-hand with DFC for the past twelve years and the relationship has been instrumental Gymophobics most recent success.
As Gymophobics’ membership numbers grew, standing order payments were proving a mammoth task and DFC were brought in to implement Direct Debits and take over payment collection. Handing all responsibility to DFC, has enabled the operator to focus its full attention on members and franchisees.
The fitness operator now planning to double its record of five or six new facilities each year.
Gymophobics financial Director, Louise Williams, remains grateful for the positive relationship and financial guidance offered by DFC:
“Without DFC we would never be able to cope with the huge workload of payment collection. They take the work out of monitoring member payments allowing staff to focus on what they do best – looking after our members!”
DFC Director, Ivan Stevenson, furthered Louise’s comments and expressed his delight at Gymophobics newest instalment.
“We’re tremendously pleased for Gymophobics for their latest victory, which has seen them bring on their 50th centre. Gymophobics offer a unique model that makes a difference to the lives of thousands of women.
“We’re happy that we play a key role in their growth, so that they can continue to deliver fundamental fitness services across the UK